Mar 4, 2009

Summaries, Beginnings and Conclusions - Article Writing for Affiliates Day 4

Day 4 - Summaries, Beginnings and Conclusions

Once you have written the heart of the article, it's time to put the finishing touches on it.

You can write these parts in any order you like. What's important is that you put these parts in the right place in the articles.

Your summary is not actually part of the article. The summary is usually what readers see when they visit article directories or blogs where the excerpt function is used.

The purpose of your summary is to entice readers to read the article. A good summary is no more than 400 characters long. It should contain your keyword phrase you are using, and you want to give readers a taste of the actual article. "Sell" them on reading the article.

The beginning is the opening of your article. It is very similar to the summary in that its purpose is to tell the readers what your article is about. It is an extension of the title. In other words, it gives a little more detail than the title.

How long you make your beginning is up to you. It's really not necessary to write anything longer than one or two paragraphs and then lead into the article.

The conclusion summarizes your article and belongs at the end. It is also a lead in to your resource box where you tell others about your business.

Each of these elements should contribute to getting readers to click through to your site.

Keep your summaries, beginnings, and conclusions short and sweet. To write an effective article, you want to keep it within word guidelines, which is 400 - 700. Give your readers a taste of what you offer on your site. This will get you the click.

Get the most from your articles. Read the Best Practices Guide to Article Marketing. This guide will help you get the most from your article submission because you'll write articles the article directories want and readers will love.

Writing Tools Recommendation

Stylewritter plain english writing software can help you improve your article writing skill.

Whitesmoke 2009 english grammar software is the best grammar & spelling check software for ESL

Ready for the next lesson?

Go to Day 5 - "How to Write Your Resource Box"

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